The Band Perry have dropped their new video for “Live Forever” — the very first single off their upcoming third album — plus it shows the group entering into a new, pop-friendly sonic space with visuals to check.

In the clip, the sibling trio look toned up and newly styled, even doing work in some choreography when they perform in a very cube of projection screens. From the clothes on the posturing towards the fluorescent laser beams in it, a very important factor is for sure — family members band is expanding beyond their down-home “If I Die Young” roots.

A recurring theme from the Perrys’ new style is color, and something color for example stands out: the neon yellow the group has been using in their teaser promos for months now. It appears early and quite often in the video, instead of only as one with the laser-beam projections. It’s also colour of blood whenever a group of teenage girls sign up for a knife and cut their hands being blood sisters, any time a boy falls off his neon-yellow bike, when two young lovers give one another tattoos (of TBP symbols) and whenever a suit-wearing business dude gets his jaw broken in a very sketchy fight-club situation.

The Band Perry – Live Forever


When associated with the songs lyrics, the aim of those mini-stories looks like it’s that if you add your mind to something, anything is achievable — understanding that sometimes you probably can have all of it. The girls remain friends for around a whole pool party, your child on his bike gets back within the saddle, the young lovers aren’t getting infections along with the fight-club guy returns like Rocky in any of the very first four movies. In the end, each will join the group inside the cube for any yellow-themed dance party.

According for the band, much with the pop flavor behind “Live Forever” originates from the big, anthemic melody provided by one of their producers, Moroccan-born RedOne, who’s also were built with a hand in hits by Lady Gaga, Nicki Minaj and Pitbull.

There’s no word yet on if the new Band Perry album should come out, but more unexpected collaborations are rumored to get store, including help “Happy” hitmaker Pharrell Williams, DJ and rapper Diplo and folky singer-songwriter Audra Mae.