The same night Adele staged her grand return with 25’s first single and video “Hello,” Apple Music and SiriusXM both released interviews with all the singer to debate her comeback track and upcoming “make-up album.” “This song became a massive breakthrough for me personally with my writing given it’d been pretty slow as much as this point, and I felt after I dealt with [“Hello” producer] Greg [Kurstin] within this, everything poured out of me,” Adele told SiriusXM of “Hello.” “Straight away, I felt somewhat silly singing ‘Hello, it’s me,’ but right away I loved the verse and I knew it absolutely was going to be the initial thing I delivered with me.”
As Adele told Apple Music, she also enjoyed the thinking behind reigniting her dialogue with fans with “Hello,” since “the song’s really conversational.” “I knew without delay that it would be the the first thing that everyone would hear understanding that it would open my album,” she said. “It took some convincing but when the production was over and we finished the song, everyone liked it.”
British fans first caught wind of “Hello” every time a 30-second snippet for your track appeared unexpectedly or explanation during an X Factor commercial break Sunday. “It would be a great marketing idea,” Adele told Apple Music from the mysterious ad that quickly exploded virally, adding that since she doesn’t manage her very own social media accounts – she fears writing something stupid – she just “humbly” watched the reaction on Twitter. “It’s been an exceptionally slow process to me. I’ve been looking at an album for many years, keeping everything secret,” Adele said of her relief pursuing the “Hello” commercial’s arrival.
Speaking to SiriusXM about 25’s sound, Adele said there may be both lightness and – like “Hello” – darkness towards the record, and also why she considered it a “make-up album” in their own open letter. “There is a few darkness upon it just because I like to do dramatic, I’m a slight drama queen,” she said. “It’s significantly less themed as my last record. The reason I labeled it a ‘make-up record,’ it sounds super cliché, but my last record was labeled a ‘break-up record,’ and rightly so, because it would have been a break-up record. This record is about how I feel instead of how someone else renders me feel, it comes down to how I made myself feel.”
25 is Adele’s third LP, following her debut 19 and breakthrough 21. “I feel like thinking about calling the albums after how old irrrve become is sort of like going for a photograph of gaming,” the now-27-year-old singer told Apple Music, adding that “the magnitude of stuff that’s happened” when she was 25 – such as birth of her son – informed the record. However, this can be the last Adele album to carry a number since its title, as Adele revealed, “25 is an ideal age to separate the albums named after my maturity.”